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COVID-19 has hit us all hard. Everyone, especially our business, is facing hardship in the wake of economic instability. Our customers too are at crossroads, torn between whether to pay premiums/make top-ups or spare that coin for a rainier day, as if it couldn’t get any worse.

So how do we show up against uncertainty like that? It’s not an easy question to answer.

In unprecedented times like this, the thing that makes most sense to focus on is how to make work feel like less of a burden for ourselves and keeping our customers reassured. That’s exactly why we launched the Bima na Bonga campaign – to help make dealing with this crisis a bit easier.

Riding on the Safaricom’s Bonga for Good campaign wave, we are encouraging our customers to use their Bonga rewards to settle premiums and get protection they desperately need.

Getting started is easy, in 6 Easy steps to Lipa na Bonga;

  • Dial *126*1#
  • Select 2: Pay bill
  • Enter Business number: General 880928: Life 600800: Investment 653039
  • Enter Account:  Policy No./ ID number or Member No.
  • Enter amount & confirm.
  • Enter Service PIN.
  • Voila! Cover Paid.

Clients can pay premiums, make top-ups or buy cover. Redeeming 1 Bonga point for Kes. 30 cents, a 50% increase from the previous 20 cents per point. For instance, using our *828# platform, clients can purchase a Personal Accident cover and pay with only 3700 bonga points.

A workable alternative to weather the impact of Covid-19 pandemic.

Keep the conversation going, share with friends and family so they take advantage of the opportunity and help save some cash.

This article is written by the Digital Branch Manager at Madison General Insurance Kenya.

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