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Corporate History

Madison Insurance Company Kenya Limited is a locally owned insurance company in Kenya. It was incorporated under Kenyan Laws in 1988 after a successful merger between Crusader Plc (1974) and Kenya Commercial Insurance Corporation. It is one of the leading names in the insurance industry offering both Life and General Insurance products. Madison has its Head-office in Nairobi with twenty three branches in all the principal towns in Kenya. The branches fall under four Regional Offices namely, Nairobi Region, Western Region, Coast Region and Central Region.

Despite the severe economic environment and intense competition in the industry over the years, Madison has continued to grow to achieve a combined premium income of over 5 billion by 31st December 2015.

The main objectives for Madison Insurance are to provide the best insurance products at the most reasonable prices and to offer unparalleled customer service to our customers.

Madison Insurances investment strategy focuses on attaining superior long term yields on investment through a well diversified spread of assets. Our asset base is currently 10 billion, and we are growing further by developing a larger investment portfolio.


Our Focus

Corporate Governance

The Madison Insurance Company Limited board of directors are responsible for the overall direction of the company’s corporate governance policies and are accountable to the shareholders in ensuring compliance with the law, the highest standards and business ethics.

Human Resource

Our strength is our people. In view of this, we are very keen on ensuring that we get the right people for the right roles in the organization. We achieve this by putting in place policies that attract, develop, retain and motivate quality staff.

We also provide a safe and conducive work environment that enables all employees meet the business objectives set forth. Professionalism, Urgent action and Integrity are key values amongst our staff creating a performance ethic that ensures every task and service is friendly, proficient and quick for the benefit of our customers.

Customer Service

At Madison Insurance, the customer comes first. We are committed to providing customer satisfaction which is unmatched in the industry. Our process for providing excellent customer service includes establishing operational procedures and internal processes that support customer service, continuously measuring customer and employee satisfaction, embracing change, and striving persistently to improve.

Information & Communication Technology (ICT)

Improving service delivery to our customers and efficiency has been the key driver of Madison’s business strategy. At Madison, we leverage on emerging and existing technologies to support this strategy through continuous improvement of our Information Communication Systems. We have invested heavily in modernized ICT Systems with a branch network of 23 branches interlinked through a secure Wide Area Network (WAN). We have integrated our systems with online service portals, which facilitate convenient and interactive communication with our clients. Through the website, our customers can access their policy statements, submit claims, chat with us, pay premiums, submit enquiries, and obtain online quotations and access information regarding their policies.

Corporate Social Responsibility

Madison Insurance endeavors to be a good corporate citizen. We are always looking for ways to positively engage with the community in which we do business.