Corporate Profile 

Madison is a locally owned diversified financial services company. The group comprises of Madison Life Assurance, Madison General Insurance and Madison Investment Managers Limited.

It was originally incorporated under the laws of Kenya Laws in 1988 as Madison Insurance company limited after a successful merger between Crusader Plc (1974) and Kenya Commercial Insurance Corporation. The company has grown to a combined Gross written premiums of Ksh 7.47 Billion as at Dec 2018 with an asset base of over Ksh.15 Billion.

The main objectives for Madison is to provide the best insurance products at the most reasonable prices and to offer unparalleled customer service to our customers.

Madison’s investment strategy focuses on attaining superior long term yields on investment through a well diversified spread of assets. Our asset base is currently 10 billion, and we are growing further by developing a larger investment portfolio.

Vision, Mission and Values


To be the top ranked preferred Insurance Service Provider

Our mission

To lead in Innovative Insurance Services that protect and create wealth for all our stakeholders

Core Values

  • Teamwork
  • Integrity
  • Service
  • Initiative
  • Innovation
  • Professionalism
  • Urgent Action