Corporate Profile

Madison is a locally owned insurance company in Kenya. It was incorporated under Kenyan Laws in 1988 after a successful merger between Crusader Plc (1974) and Kenya Commercial Insurance Corporation. It is one of the leading names in the insurance industry offering both Life and General Insurance products. Madison has its Head-office in Nairobi with twenty four branches in all the principal towns in Kenya. The branches fall under four Regional Offices namely, Nairobi Region, Western Region, Coast Region and Central Region.

Despite the severe economic environment and intense competition in the industry over the years, Madison has continued to grow to achieve a combined premium income of over 5 billion by 31st December 2015.

The main objectives for Madison is to provide the best insurance products at the most reasonable prices and to offer unparalleled customer service to our customers.

Madison’s investment strategy focuses on attaining superior long term yields on investment through a well-diversified spread of assets. Our asset base is currently 10 billion, and we are growing further by developing a larger investment portfolio.

Vision, Mission and Values

Our mission

To lead in Innovative Insurance Services that protect and create wealth for all our stakeholders

Core Values

  • Teamwork
  • Integrity
  • Service
  • Initiative
  • Innovation
  • Professionalism
  • Urgent Action


To be the top ranked preferred Insurance Service Provider